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Guide · Websites
Do you need a website if you have a Facebook page?
Many small businesses start with a Facebook or Instagram page, and that is a sensible first step. Here is what social media does well, where it falls short, and when a website becomes worth having.
The short answer
If you are just testing an idea, a social media page can be enough for now. If you want customers to find you on Google and trust you before they get in touch, a website is worth having. Most businesses do best with both.
What social media does well
- It is quick and free to start. You can have a page running today.
- It shows your work regularly. Photos, videos and updates keep you in front of people who already know you.
- It starts conversations. Customers can comment and message you easily.
Where a page on its own falls short
- You do not control it. The platform sets the rules. It can change how many people see your posts, and it can restrict an account.
- It is harder to find in a search. When someone searches for a service in their town, websites and Google Business Profiles usually do more of the work than social media posts.
- Important details get buried. Your services, prices and answers to common questions disappear as new posts push them down.
- Not everyone uses it. Some customers do not have an account, or do not want to log in just to find out about you.
- It can look less established. Some buyers, especially other businesses, check for a website before they make contact.
What a website gives you
- An address that belongs to your business
- One clear place for your services, prices and answers
- An enquiry form that works at any time of day
- A page that can appear on Google, Bing and in AI search answers
- One link to put on your adverts, business cards and social media
What if you cannot afford a website yet?
Start with what is free. Complete a Google Business Profile, keep your business name and phone number the same everywhere, and ask real customers for reviews. Our free checklist takes you through it step by step.
When you are ready, our guide to what a website costs in the UK explains the typical prices and the questions to ask before you pay.
How the two work together
Social media helps people notice you. Your website answers their questions and takes the enquiry. Put your website link on every social profile, and link to your social pages from your website, so that customers can move easily between them.
At KeyWin we build websites and manage social media, and we will tell you honestly if you do not need a website yet. See our website service.
Want help with this?
Tell us where your business is today and what you would like to achieve. We will reply within 24 hours and tell you honestly whether we can help.