What are SEO and AEO?
SEO stands for search engine optimisation. It is the work of helping your website appear when people search on Google for the products or services you offer.
AEO stands for answer engine optimisation. It applies the same thinking to AI assistants and AI-generated search answers, which now reply to many questions directly. AEO makes your business clear and easy for these tools to understand.
How it helps your business
Found by people who are already looking
Search brings visitors who are actively searching for what you sell.
Visibility that keeps working
Unlike advertising, good search visibility does not stop the moment spending stops.
A better chance of appearing in AI answers
Clear, well-structured information helps AI tools understand and describe your business.
More local enquiries
A strong local presence helps nearby customers find and contact you.
When you might need it
Many buying decisions now begin with a search, either on Google or by asking an AI assistant. If your business is hard to find, or these tools cannot clearly understand what you do, enquiries go to competitors who are easier to find.
SEO and AEO are useful when your website receives few visitors, when competitors appear above you, or when you want a source of enquiries that does not depend entirely on paid advertising.
How KeyWin can help
- A technical health check of your website
- Research into the words and questions your customers use
- Content that answers customers' real questions
- Google Business Profile and local search improvements
- Structured information that search engines and AI tools can read
- Regular reporting on rankings and visibility
No one can guarantee positions on Google or mentions in AI answers. We focus on the work that improves your chances and report the results honestly.
Four clear steps
A short call
You tell us about your business and goals, and we tell you honestly whether we can help.
A written proposal
You receive the scope, price and timescale in writing. Nothing starts until you approve it.
The work
We deliver the agreed work, with a named contact and regular progress updates.
Results, reported honestly
You see what was done, what happened and what we recommend next.
Talk to us about SEO and AI search
Tell us where your business is today and what you would like to achieve. We will reply within 24 hours and tell you honestly whether we can help.