A new brand with nothing in place
Craft Master Mumu started as an idea for a bright, lovable animated character who makes things with children and teaches small lessons about kindness and imagination. There was no channel, no website and no brand yet.
The aim was a complete launch: episodes ready to release on a steady schedule, a home for the brand online, and something useful that families could take away after watching.
Everything needed to launch
Animated video series
Characters, scripts, voices and finished episodes, produced to a consistent standard.
YouTube channel
Channel set-up and branding, ready for regular weekly releases.
Website
craftmastermumu.com, with free printable craft sheets for families and a section for parents.
Brand, domain and email
A consistent look across every channel, plus domain, hosting and business email set-up.
Trademark application
Support with preparing and filing the brand’s trademark application.
Short videos
Short videos for YouTube Shorts between the full episodes.
Built for children and the grown-ups with them
- Consistent characters. Every episode follows a written guide for how each character looks and sounds, so the series feels like one world.
- Child-safe by design. No flashing effects, nothing unsafe to copy, and music and sounds that the brand has the right to use.
- Something to take away. Episodes link to a free printable craft sheet on the website, with a QR code on the end card for parents.
- A steady release schedule. New episodes on set days each week, with short videos in between.
The KeyWin services behind it
- AI videos & animation
- Websites & e-commerce
- Digital marketing & brand growth
- Business strategy & consultancy
The series launched in November 2026. We will add results here once there is enough history to report them honestly.
Have a brand or an idea to launch?
Tell us what you have in mind. We will reply within 24 hours and tell you honestly whether we can help.